A brand direction for Wendy

Two expressions.
One unmistakable spirit.

Your botanical roots and your velvet romance, brought together in a paired identity that celebrates forty years of Bali Isle.

Concept 1 botanical lotus logo

Concept 01 · The everyday signature

Botanical Lotus & Tribal Paisley

Terracotta, gold and teal connect to the warmth of handmade textiles and your tribal roots. In the navigation and mobile header, this logo is the familiar signature that welcomes visitors and stays with them.

Concept 2 goddess sunburst logo

Concept 02 · The captivating centerpiece

Art Nouveau Goddess Medallion

Antique gold, wine velvet and emerald evoke Mucha's flowing lines and your bestselling velvets. The goddess takes center stage on the opening page, then returns as a brand seal for special moments.

A family, not competing logos.

Shared gold detailing, botanical flourishes and expressive lettering unite the two. The lotus does the everyday welcoming; the goddess tells the richer story. Together, they balance tribal soul with Art Nouveau romance.

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